Fanning the Flame at Tiblana Case Study Example | Topics and Well Written Essays - 750 words

Fanning the Flame at Tiblana - Case Study ExampleAs a result, there is a looming threat of current or potential customers perceiving the company as insensitive to clients complaints, if it ignores the customers online complaints. I should immediately begin monitoring and be responding to the customers criticism appropriately. I must rush to my organizations online sites and social media platforms to convince followers and clients that Tiblana will always remain a thought leader among its customers when it comes to quality candles. I will not forget embracing business and professional review websites like Yelp and Angies List to respond to reviews about Tiblana. According to Dennis, altogether responses in an online platform will always be professional and intended to both mitigate the reputational damage and appease the customer (19).As much as my invaluable asset as a social media manager is time, a companys reputation is its most crucial asset (Dennis 15). Damage to its figure am ong the customers may result in a massive loss of customers, revenue, investors, and employees. Thus, the risk of reputation is something that a company can no longer ignore. The proliferation of social media platforms has heightened these concerns. Tiblanas reputation can be ruined in a matter of minutes. It is because more disgruntled customers and competitors join the complaining customer to broadcast defamatory information, much under anonymity. If I fail to spend time in counteracting the information, they will instantly be accepted to be true worldwide.In my addressing and researching the customers issue and social media impact, I should involve the personnel of the company. The entire sales and marketing department and staff need to know the matter to enable them to tramp their marketing strategies against competitors and false accusations. I also need to notify the technical and production department personnel that manufactured the specific batch.