Report on Burberry's Success- the 4 P's of marketing Essay

Report on Burberrys Success- the 4 Ps of marketing - Essay ExampleIt has also been noticed that the products under the Prorsum collection had been widely consumed by the celebrities much(prenominal) as Kate Moss, Stella Tennant and Mario Testino among others. During recent years, the brand has introduced other line of products cognise as the Burberry Brit. It is worth mentioning that in the year 2009, the Burberry Brit collection had contributed to almost 80% of the total sales of the company. Other than app atomic number 18ls, the brand also offers a wide range of leather goods such as bags and shoes. The brand offerings also include a variety of fashionable accessories such as scarves and choke and laundry bags, sunglasses, and key rings among others. The brand also marks its presence in the children wear atom in the global fashion industry (Nomura Equity Research, 2012 Liberum Capital, 2011). PriceThe products offered by Burberry atomic number 18 mostly eminent-end product s which are kind of expensive and appear under the tag of Burberry Prorsum. However, the products that appear under the tag of Burberry Brit are relatively low-end products in terms of its terms range. For instance, similar products under the Prorsum collection may cost quite less than that under the Brit collection (Nomura Equity Research, 2012). Illustratively, the price of Burberry Prorsum trench coats for women ranges from US$ 1500 to US$ 3000. The price of women shirts of Burberry Prorsum ranges from US$ 295 to US$ 1000. ... The price for boys coats ranges from US$ 175 to US$ 1300 and that of girls coats ranges from US$ 195 to US$ 295 in the children section (Burberry, n.d.). Place Burberry has a worldwide presence and operates in heterogeneous places all over the globe. Within European region, the brand has been operating in several countries such as Australia, Belgium, Bulgaria, Germany, France, Italy, Spain, United Kingdom, Switzerland and Netherlands among others. In Ame rica, the brand has been carrying out its business operations in Brazil, Canada and United States among others. Apart from these westerly markets, the brand has a significant presence within the Asia Pacific and Middle East region as well up (Burberry, n.d.). However, in terms of flagship markets, the brand is not quite prominent in the global market. In this respect, the brand can be learnt as opting to start off various flagship stores in the mainland as well as other places. It is worth mentioning that the brand has inaugurated almost 26 new stores in the mainland during the years 2010 and 2011. This includes the flagship stores in Beijing as well. Apart from these, the brand also included almost 39 concession stores. In relation with the flagship cluster strategy, the brand can be learnt to commence its new stores, especially in the high profile markets (Scribd Inc, 2012). Promotion During the recent times, Burberry had been widely utilising the digital media for its promotion al purpose. This strategy facilitated the brand to have wear out communication and connectivity with the targeted young group of customers and also to enhance the brand awareness amid the market. The brand also introduced its website known as the Burberry World which assisted the customers to improve their