Gb580 Unit 1

Theresa Guillory GB580 Strategic Management Unit 1 Individual appellative Professor Stephen Griffith Kaplan University October 28, 2012 My name is Theresa Guillory. I am a single mother of 3 wonderful kids Gaylon, Dante and Madeline. I am soon employed at Texas School of Business in Houston, Texas. This cheek is owned by Kaplan Higher Education. I am the Program Director for the Dental Assistant Program. I have been with the fundamental law for 8 years.While working at TSB, I obtained my Bachelor of Science in Management/Healthcare tenseness and Masters of Science in Management/Healthcare Emphasis. I am currently working on my Master of Business Administration. I allow be complete with my degree in April 2013. Upon completion of this degree, I result admit my specialization in Human Resources. My acquiring this advance education depart be critical to the mastery of my future plans and goals. Mission Statement My future goal is to open my own alveolar avail discipline.My plan is to have a train that leave accept those who do non currently hold a high school diploma or GED. To me, these are the people who need the nearly help to expire productive citizens and be able to provide for their families. While they are obtaining this skill (dental consonant assisting) I will also be helping them obtain their GED. A committal statement documents the purpose for an formations (persons) reality. Mission statements often contain a code of conduct to guide one in implementing the mission (De Kluyver & Pearce, 2012). A personal mission statement provides clarity and gives you sense of purpose. It defines who you are and how you will live. My mission statement is I seek to create a challenging learning environment that encourages high expectations for success through tuition-appropriate instruction that allows for individual differences and learning styles. I will promote a safe and fondness environment. I will strive to have the community and dental com munity actively involved with educating the assimilators. sight Statement A vision describes some achievement or some future state that the organization will accomplish or realize.It inspires, clarifies, and counsellinges the work of an organization for a significant time. A vision differs from goals, which shew the steps of a plan for accomplishing an objective. A vision differs from a mission statement, which explains an organizations reasons for existence or for seeking its objectives (Cartwright & Baldwin, 2006). My personal vision for my future plans and goals is structured around four elements that set out the long-term direction for my future where I want to go and how I am outlet to get there I will work to create a better future for the prospective learner I will help people feel good not but about themselves further also about their life by giving them a skill that will be a life-long accomplishment I will inspire people to take small steps that can sum up up to a big difference for their future I will develop new slipway of teaching to be able to reach out to the different learning styles of my students My vision will specialise the Greater Houston rural area and surrounding communities that we care about our underserved people. It captures the importance of education and family.Environmental Scanning The environment that I will be operating in is the for-profit proprietary arena. This area has been hard hit the last couple of years as Congress has had an issue with the tuition that most of these types of school charge their students. Also on the talk is the outcome ratio. Both of these will be discussed later. Political Politics play a bring out in just about everything that is done in world. Starting a for-profit, proprietary school is going to take some knowl inch of what the government will and will not let you do.Tuition is one area that will need some aid, as Congress is looking at schools and paying close attention to thei r prices. Does the price of tuition match what the student can book once they have completed the turn tail? I will have to make sure that the price does match. Competition will be dive and in order for me to be successful, I have to have the ultimate advantage. Economic The economy is not in its best state right now and so I will have to make sure that I am putting out a product/service that is not only needed but wanted. One advantage I will go for is getting the money of the government.My localize will be on those individuals who receive government assistance and is looking to better their lives. I will go after those that the government will pay to go back to school and eventually become productive citizens in the community. The medical field is going to be a wide open rush path in the future (if not already) and I want to be able to train those to be self-reliant. A persons economic factor could have an impact on whether they interpret school or not. If they are on public assistance, there is a chance they cannot afford a student loan or a monthly payment. Many of the schools require students to make payments on institutional loans musical composition in school. Many students cannot pay the monthly payments on institutional loans while they are in school and as a result are often terminated from the schools or are denied transcripts (NCLC, 2011). By them getting help from the government, if is a win-win for everyone. Social The social impacts that I may face are modus vivendis and demographics. In nowadayss society not every child coming out of high school wants to attend a four-year college.For this reason, for-profit school is their best choice. They want to learn a trade and in a soon amount of time. This could be because of their firm life, their learning habits or the area in which they live. Trade schools perform the publicise function. They teach you all of the facets of a particular proposition vocation and prepare you for a job in that field. Afterward, you will have already gained during school to immediately apply for job. When you graduate from a university, often students do not have experience in their field of study (Vohwinkle, 2012).The fast-track training that the students will receive, will give them the chance to get out in the community faster and start making a living for them and their families. technical Technology is a very development area and one cannot be successful if they are not up on the latest. In the dental field, most dental offices are now digital and paperless. It will be my responsibility to make sure that I teach my students how to function in a digital environment. In order to do this, I must be proficient in this area.If I will be successful, I must know what new procedures and technology is being used in the dental field. Dental technologies have been evolving continually, helping to transform the field of dentistry. virgin technologies are developed with a focus on creating produ cts and developing techniques that can be used by dentists to help prevent, diagnose and/or process dental conditions and diseases early and effectively (Ranft, 2006). I am striving to have my graduates come out the incase running and ahead of the competition. Strategy and Objectives Reference Cartwright, T. Baldwin, D. (2006). What a vision is. Communicating Your Vision. 2006, p7-10. 4p. Kluyver, C. A. & Pearce, J. A. II (2012). Strategy A view from the top. (4th ed). Upper Saddle River, NJ Prentice Hall. Kim, W. C. & Mauborgne, R. (2005). Blue ocean strategy How to create oppose market space and make the competition irrelevant. Boston, MA Harvard Business School Press. Ranft, L. (2006). Dental technologies The leading edge of dental care. Consumer Guide to Dentistry. Ceatus Media Group LLC Student Loan Borrower Assistance. (2011). Retrieved from http//www. tudentloanborrowerassistance. org/blogs/wp-content/www. studentloanborrowerassistance. org/uploads/File/proprietary-schools -loans. pdf Vohwinkle, J. (2012). Trade Schools vs. Traditional Colleges. Retrieved from http//financialplan. about. com/od/students/a/Trade-School-Vs-Traditional-Colleges. htm Appendix PEST Analysis Template office staff being analyzed _____Opening a dental assistant school _____________________ PEST analysis (political, economical, social, and technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business. criteria examples Political Economical criteria examples ecological/environmental current legislation Legislature interference Start-up cost home economy future legislation economy trends international legislation Become reliable with TWC and ACICS Job arrangement at end of program overseas economies regulatory bodies and State exams with the University of Texas general taxation processes Dental arm Government paid students taxation specific to government policies Put in bids with the Texas Workforce produ ct/service government term and change Commission to acquire potential students seasonality issues trading policies market/trade cycles funding, grants and specific industry factors initiatives market routes trends home market pressure- groups dispersion trends international pressure- customer/end-user drivers groups interest/ exchange evaluate wars and conflicts international trade and monetary issues criteria examples Social Technological criteria examples lifestyle trends Medical/Dental field is growing Updated equipment competing technology demographics development consumer attitudes and Service the underserved communities Updated software research funding opinions associated/dependent media views Be a constant quantity part of the Star of the South technologies law changes affecting social Dental Convention for exposure/ gratis(p) replacement factors marketing & advertising technology/solutions br and, company, technology maturity of technology image Become accredited with TWC and ACICS manufacturing maturity and consumer buying patterns capacity fashion and role models information and major events and influences communications buying entre and trends consumer buying ethnic/religious factors mechanisms/technology advertising and publicity technology legislation ethical issues creation potential technology access, licensing, patents intellectual property issues global communications SWOT Analysis Template Situation being analyzed _____Self-analysis of SWOT _______________________ criteria examples Strengths Weaknesses criteria examples Advantages of proposition? Name is known in the industry, but not as a refreshful to industry Disadvantages of proposition? Capabilities? business owner Competitive advantages? Dislike unpredictable environments Gaps in capabilities? USPs (unique selling Advance degrees Lack of com petitive strength? points)? Slow to make decisions Resources, Assets, People? Understanding Reputation, front end and Experience, knowledge, data? Avoids interpersonal irritation reach? Financial reserves, likely Highly skilled Financials? returns? Difficulty manduction Own known vulnerabilities? Marketing reach, Day-to-day planner Timescales, deadlines and distribution, awareness? Reserve and distant pressures? Innovative aspects? In touch with the world Cash flow, start-up Location and geographical? cash-drain? Price, value, quality? Continuity, supply chain Accreditations, robustness? qualifications, cause on core activities, certifications? distraction? Processes, systems, IT, Reliability of data, plan communications? predictability? Cultural, attitudinal, Morale, commitment, behavioural? leadership? Management cover, successiveness? Accreditations, etc? Philosophy and values? Processes and systems, etc? Management cover, s uccession? criteria examples Opportunities Threats criteria examples Market developments? Dental/Medical field is growing in any case many schools in this industry Political effects? Competitors vulnerabilities? Legislative effects? New practices opening ceaselessly Tuition may be too high Environmental effects? Industry or lifestyle trends? IT developments? More people not graduating from high schoolConstant updated technology Competitor intentions Technology development and various? innovation? Low upfront cash flow Market demand? Global influences? New technologies, services, New markets, vertical, Blockage from government agencies ideas? horizontal? Vital contracts and partners? Niche target markets? Geographical, export, import? Sustaining internal capabilities? New USPs? Obstacles faced? Tactics eg, surprise, major Insurmountable weaknesses? contracts? Loss of key staff? Business and product sustainable financial development ? backing? Information and research? Economy home, abroad? Partnerships, agencies, Seasonality, weather effects? distribution? Volumes, production, economies? Seasonal, weather, fashion influences? Strategy Canvas Competitive Alternative Map Competitive Alternative My School lower-ranking College Trad. College 1 Price 1 3 8 2 Location 9 2 1 3 Time 2 5 5 4 Instructors 10 5 5 5 Equipment 8 10 10 6 Customer Service 10 5 5 7 Motivation 9 3 5