Mattel s Iconic And Best Selling Brand - 924 Words

Mattel’s iconic and best-selling brand is The Barbie. Introduced in 1959 as â€Å"The Teenage Fashion Model,† Barbie allowed girls to experience fashion and to explore various dreams, fantasies and aspirations without ever leaving home. Because of the introduction of the television in the 1950 s, companies discovered a new consumer audience among children and teenagers. The post-war era saw a strong economy advancing the middle class suburban families. Now, buying toys became a year round business versus holiday or luxury items. Barbie’s image has since transitioned from the archaic glamourous 50’s house wife to an image that has become a part of the American fabric, by reflecting the women of each generation. The Barbie brand is known for its lucrative collaborations, having created collector’s items for iconic brands such as Chanel, Oscar De La Renta, Coca Cola, and most famously the Disney Princess line. This franchise has recently gone through a drastic product rebirth over the past 10 years; modifying the traditional and controversial measurements, in order to make Barbie appear more realistic and naturally proportionate and physically diverse. According to an article in The Atlantic â€Å", [Barbie] will now come in a variety of shapes and shades. (And also: a variety of hairstyles, and eye colors, and â€Å"face sculpts.†) The doll will still be fairly cartoonish—this is Barbie, after all—but, from today, she can be bought in sizes â€Å"petite† and â €Å"tall† and â€Å"curvy.† (Garber, 2016)Show MoreRelatedStereotypes And Exploitation Of Gender Profiling3611 Words   |  15 Pagesand otherwise- are active processes, moving targets, from fertilization until death. Third, no single academic or clinical discipline provides us with the true or best way to understand human sexuality† (Fausto-Sterling, 2000) Throughout this study I compared to of the largest toy brands in the world LEGO and Barbie, they are both iconic pop culture symbols and were perfect for this paper. Researching thoroughly the effects that negative stereotypes and exploitation of gender profiling can have. ThroughRead MoreSex Hormones And Its Effect On Gender3589 Words   |  15 Pagesencouragement of social norms and familiar gender roles. (Fausto-Sterling, A 2008) Away from the biological, peer group influences, such as school friends and their families also reinforce gender stereotypes while in the wider world mass media, from children s TV to advertising campaigns, government guidelines on education and community structure and various external influences such as culture and religious beliefs, and according to Fausto-Sterling (2008) â€Å"all form the mannerisms of the individual and defineRead MoreBarbie s Influence On Women s Equal Rights And Opportunities1760 Words   |  8 Pagesself-assurance Barbie has brought upon them. To counteract the previous statement, with the help of Barbie’s many job titles, women s equal rights and opportunities have flourished. The creator of Barbie, Ruth Handler, created her so that, â€Å"through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices,† (Mattel 2016) to serve a purpose as a role model to show kids to love themselves instead of trying to be like her.The unrealistic selfRead MoreReed Supermarket Case32354 Words   |  130 PagesFlashcards to test your knowledge of key terms and defini tions Classic extra case studies that help take your learning further We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high-quality print and electronic publications which help readers to understand and apply their content, whether studying